Coupons & Discounts (Marketing Tools)

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Coupons and discounts are powerful marketing tools that allow you to offer special pricing to users in order to increase conversions, attract new customers, and retain existing subscribers. Instead of relying only on fixed pricing, you can create flexible promotional campaigns that encourage users to take action — such as subscribing, upgrading plans, or purchasing premium content.

This system is especially useful for OTT platforms where competition is high and user decisions are often influenced by pricing incentives.

🎯 Why Use Coupons & Discounts

Coupons are not just about lowering prices — they are a strategic growth tool:

Increase subscription conversions
Recover abandoned purchases
Run limited-time promotions
Reward loyal users
Boost seasonal campaigns (Eid, Black Friday, etc.)

⚙️ How It Works

Coupons are created from the admin panel and applied during checkout.

Basic Flow:

Admin creates a coupon code
User enters the code during checkout
The discount is applied instantly
User completes payment

🔧 Coupon Configuration Options

Available Settings

Coupon Code
- Custom code (e.g., SAVE20, EID-OFFER)
Discount Type
- Percentage (e.g., 20% OFF)
- Fixed amount (e.g., $5 OFF)
Expiration Date
- Set the validity period
Usage Limit
- Limit how many times a coupon can be used
Applicable Plans / Content
- Restrict coupons to specific subscription plans

🎯 Use Cases

🚀 Launch Campaign

Offer discounts when launching your platform:

Example: “Get 50% OFF for the first 100 users”

🔁 Retargeting Users

Bring back inactive users:

Example: “Come back & get 30% OFF”

🎉 Seasonal Promotions

Use events to boost sales:

Eid Sale
New Year Offer
Holiday Campaign

💎 Premium Upgrade Incentive

Encourage free users to upgrade:

Example: “Upgrade now & save 20%”