A streaming platform does not earn money from video itself. It earns money from access to video, from attention during video, or from sending viewers somewhere else to buy, rent, or subscribe. Understanding how streaming platforms make money starts with…
Netflix earns money mainly by charging viewers for access to a large video catalog, rather than by selling individual titles one at a time. That simple idea — one recurring payment for unlimited viewing inside the catalog — is the…
A streaming business is a sequence of decisions made in the right order: who you serve, what you are allowed to publish, how viewers find and watch titles, and how the site earns money. If you want to start a…